How to Evaluate Gaming and Casino CRM Software? What Is Gaming and Casino CRM Software? What are the Common Features of Gaming and Casino CRM Software? In this Buyer’s Guide we look at gaming and casino CRM software and answer the following questions: Gaming and casino customer relationship management (CRM) software is one such solution, offering casinos the upper hand as they compete with one another for customers. They’ve been turning to a variety of software solutions to help them provide better, more tailored customer experiences. They’re so commonplace that they’ve lost a little of their power as a competitive differentiator.Ĭasinos have therefore been branching out with their customer relationship strategies. They’ve been around so long they’re now an expected part of the casino experience. Comps-free gifts given to customers from casinos-are used to woo new customers, keep existing customers at the tables or slot machines longer, and keep high-rollers from rolling down the strip to a competitor’s casino. In the competition for customers, casinos have many tools at their disposal. It’s an ongoing and highly competitive game … with something like $70B on the table! In the context of competition within the gambling industry, no particular “house” always wins.

As such they also compete for their customers against others in their industry. But businesses in the casino and gaming industry don’t compete only with their customers. When it comes to games of chance, casinos do have the upperhand. Buyers Guide Last Updated: March 16, 2023

Casino track software